Goal Setting

Where we work with the client to determine what goals the new website needs to fulfill. I.e., what its purpose is.

Sitemap Development

With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate and start making it happen.

Testing and Optimization

By now, you’ve got all your pages and defined how they display to the site visitor, so it’s time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.

Launch Planning

Once everything’s working beautifully, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies.